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Why You Need to Offer a Coaching Program Part 7

(This is the seventh of an 8-part series on offering some type of coaching program for your business).

Reason Six – Coaching Fits Just About Every Niche and Business Model

The beauty of a coaching program is that it fits just about every niche and business model. To demonstrate just how adaptable coaching is, let’s take a look at a few examples.

Service Business Model – A freelance writer can offer a coaching program to help other aspiring writers grow their own freelance businesses.

eCommerce – A person selling dog-training tools can coach others on how to train their dogs.

Information Marketing – An information marketer in the health and fitness niche can offer personal fitness coaching or diet coaching.

Affiliate Marketing – An affiliate marketer that represents home organization products can offer a coaching program to help others become more organized.

It’s important to create a systematized method to impart your knowledge so you can command top dollar for your coaching program. Without a proper system in place to teach what you know, your coaching program will be disorganized and clients will leave it rather quickly.

And remember this golden rule of coaching: the more access you give of yourself, the more value you create, the higher the cost of your program.

As you can see, coaching is quite adaptable to fit both your needs and the needs of your audience. The key to a successful coaching program is to identify a need within your audience and to solve it through coaching. Offer valuable information over a specific period of time.


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