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Why You Need to Offer a Coaching Program Part 5

(This is the fifth of an 8-part series on offering some type of coaching program for your business).

Reason Four – It’s Easy to Offer Coaching

You might think you have to pass a rigorous program to become a coach. It’s not true. Almost anyone can hang up a coaching sign on his or her door without any training or certification.

Your path to coaching depends on your audience and goals. If you’re aspiring to add ‘life coaching’ or ‘executive coaching’ to your business model, then you may want to explore certification options. Competition is a bit more extensive in these two fields and certification will help establish credibility.

However, if you’re in a niche field, like organization, parenting, or the dog training field mentioned earlier, certification is certainly not a necessity. You can simply design your coaching program to fit your audience’s needs and your business goals and then launch the program. A little planning and preparation is all you need.

Technology Makes It Easy

Web based technology makes launching and running a coaching program a straightforward endeavor.

Depending on your audience and the coaching program you create you can use:

  • Audio and video technology to coach
  • Membership site technology
  • Autoresponders
  • Social networking mediums like forums or chat rooms to coach
  • Instant messaging, email, Skype and other instant media to connect with coaching clients
  • And of course ebooks and digital downloads

In fact, according to the Spencer Institute, a life coaching business, “70% of coaches work mostly by telephone and email with a nationwide practice.”

In short, there are few barriers to entry. You’re likely already using all of the technology you’d need to launch a coaching business. And unless you’re in a highly competitive field like “life coaching” certification and training isn’t necessary.



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1 Comment

  1. Executive Coaching Certification

    As you mentioned certification gives credibility. It also helps in putting standards for the industry of “coaching”, and it’s certainly the way to go if the coach wants to scale up his business to a firm level so that he stops trading his time for money.
    Nice post.

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