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Why You Need to Offer a Coaching Program Part 3

(This is the third of an 8-part series on offering some type of coaching program for your business).

Reason Two – Coaching Helps Brand Your Business

Branding is often perceived of as the simple act of creating a logo and an “image” for your company. However, branding is about much more than that. Your image isn’t just a visual experience. Branding is about creating a personality, too. For small online business owners, your personality is your brand.

Coaching, and the type of coaching service you provide, can feed right into strengthening your brand. Your personality and coaching policies and procedures will come through each coaching moment – thus strengthening your brand.

For example, if you’re known as a hard hitting and controversial business owner, your coaching is going to follow a similar tone. Each person that experiences your coaching program will experience your brand. It’ll be strengthened in their minds.

Why Does Branding Matter?

In short, branding:

  • Makes your business more recognizable – Imagine being instantly recognized online and off.
  • Enhances word of mouth marketing – It motivates people to talk about you. You may find more opportunities coming your way.
  • Increases front of mind awareness – Customers think of you first when they have a need.
  • Makes your business more profitable – A strong brand helps you sell more products.

A strong brand is a strong business. Adding coaching to your business can help you strengthen and establish your brand.



Categories: Marketing Tactics |

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