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The Top 10 Books All Aspiring Copywriters Must Own

I was going to continue my top ten series with my favorite self-help books, but decided that after sharing my top marketing books that a top 10 on the best copywriting books should follow first.

Every marketer, even if you outsource your copy, should at least have some working knowledge of how to write effective sales copy.

And if you want to be a top-notch copywriter than these books are must reading, studying, and digesting.

It was hard…but I picked the books that really influenced me the most.

Finally, before I reveal the list, let me know which books would be on your list. I’d love to find out what works have influenced and inspired you. Please feel free to share.

Here is my top 10 in descending order:

10. Influence: The Psychology of Persuasion – Robert Cialdini
9. Magic Words That Bring You Riches – Ted Nicholas
8. The Boron Letters – Gary Halbert
7. The Copywriter’s Handbook – Bob Bly
6. Advertising Secrets of the Written Word – Joe Sugarman
5. The Ultimate Sales Letter – Dan Kennedy
4. How To Write A Good Advertisement – Victor Schwab
3. The Robert Collier Letter Book – Robert Collier
2. Breakthrough Advertising– Eugene Schwartz
1. Tested Advertising Methods – John Caples

There you have it. My top 10 books all marketers and aspiring copywriters should have in their library. Stay tuned for my next top ten series which will focus on my personal top 10 self-help books that should be in your library.

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  1. Jim Gaines

    Hi Brian, I agree with you on the book selection, I actually own most of them. I would add one more. Direct mail copy that sells! by Herschell Gordon Lewis. (1984) If one does not understand direct response copywriting by the end of the book then copywriting is not for them. Yes it is old school, but I have found that it’s contents still apply in todays market.

  2. Brian Carson


    Awesome choice. Forgot about that one.

  3. Shanta Saniatan

    I love to read self-help books both online and offline. Self-help is a great topic too and of course we should always improve ourselves. :`”;’

    Warmest regards“>

  4. Hal Steckline

    i always read about something discussing self-help. Self-help is really helpful for anyone. `

    <a href="Our own web page

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