The Top 10 Books All Aspiring Copywriters Must Own

December 29th, 2009

I was going to continue my top ten series with my favorite self-help books, but decided that after sharing my top marketing books that a top 10 on the best copywriting books should follow first.

Every marketer, even if you outsource your copy, should at least have some working knowledge of how to write effective sales copy.

And if you want to be a top-notch copywriter than these books are must reading, studying, and digesting.

It was hard…but I picked the books that really influenced me the most.

Finally, before I reveal the list, let me know which books would be on your list. I’d love to find out what works have influenced and inspired you. Please feel free to share.

Here is my top 10 in descending order:

10. Influence: The Psychology of Persuasion – Robert Cialdini
9. Magic Words That Bring You Riches - Ted Nicholas
8. The Boron Letters – Gary Halbert
7. The Copywriter’s Handbook – Bob Bly
6. Advertising Secrets of the Written Word – Joe Sugarman
5. The Ultimate Sales Letter – Dan Kennedy
4. How To Write A Good Advertisement – Victor Schwab
3. The Robert Collier Letter Book - Robert Collier
2. Breakthrough Advertising- Eugene Schwartz
1. Tested Advertising Methods – John Caples

There you have it. My top 10 books all marketers and aspiring copywriters should have in their library. Stay tuned for my next top ten series which will focus on my personal top 10 self-help books that should be in your library.

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