There are many facets involved in successfully marketing your business. Some of these include lead generation, sales copy, referral strategies, developing a marketing funnel and so on.
But the most important key to successful marketing is something many beginners ignore.
The number one key is knowing your market and their hopes, wants and desires intimately, and then giving them what they want.
If you don’t understand your prospects, how can you possibly hope to market to them effectively?
Many slip up here because to know a market deeply takes time and effort. A price many are not willing to pay. They want money and they want it now. Let’s just start a campaign and see what happens is their mantra.
That is a recipe for disaster.
And there’s really no reason for it. The Internet has made market research easy.
First, it helps if you have a passion for the market your in. It ‘s not a requirement to be successful, but it makes it a lot easier if you know the language and feelings of your target market.
Discovering your markets wants, needs and desires is simple on the Net, go where your prospects are.
Troll the forums and web 2.0 sites and listen in. Go to Amazon, Ebay and other high traffic sites to see what they’re buying. Search Google and get a feel for the websites already catering to your target market and make your site and marketing better.
Does it take some time? Of course.
Is it worth it? You tell me. How much is it worth to know your customers and prospects so well you can give them what they want when they want it? I’ll tell you, it’s priceless.
Do that and you have a customer for life. As long as you treat them right and keep giving them what they want.
So before you start a new marketing campaign, before you roll out a new product, before you do anything – get to know your market intimately. Discover their wants, needs and desires. Find out what they want and give it to them.
And you’ll discover a magical truth – if you sell people stuff they want, your marketing will get easier and easier. You won’t be the annoying salesman or telemarketer, you’ll be an invited, loved guest into their homes, hearts and minds. They will know, like and trust you and buy whatever you have to sell.
That is the essence of truly effective marketing.
Categories: Marketing |