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Five Most Effective Uses For Postcards in Your Marketing

Marketing with postcards is an effective, creative, and strategic way to boost a business.  Because most businesses aren’t using direct mail properly, postcard marketing can be a cost effective way to gain a competitive advantage in your market. This is the reason why more and more businesses, big or small, are embracing postcard marketing.

There are basically five major reasons to use postcards for your marketing purposes.

Generate sales

Of course, businesses and companies aim to generate sales. Without cash flow a business dies. It’s as simple as that. Postcards are a great way to increase sales, provided of course the postcard contains the three most important characteristics of any sales piece: a strong offer, a deadline, and a call to action.

Introduction of new products or services

Using postcards as a small market test is a great way to determine if a new product or service is going to be a success. You can use or own list or rent one, but it’s better if you use your own. Roll out a campaign by sending postcards to your most qualified buyers and test the offer for the new product or service. If the response is good, you have a winner. If not, test different offers and see what happens. If it still bombs, you know for sure no one wants what you have to sell. Back to the drawing board.

Lead generation

Postcards are a cheap and very effective way to capture leads and bring them into your marketing funnel. A strong, enticing offer of a freebie or low-cost product that solves a specific problem in your niche is the best way to bring someone in through postcards.

Build a brand name or attain recognition

Do you want to establish brand recognition? Building the brand for better recall and retention could be effective through the use of postcards. Marketers have been using postcards to emphasize the benefits of products and services for years. It’s an effective way to get your messages across. The use of images in postcards, plus the persuasive messages and texts can be a powerful way to make sales and build a brand at the same time.

Strengthen relationship with customers

It’s hard to build up relationships with people. It’s even harder to strengthen the relationship once established. Postcard marketing can help bridge the gap between you and your customers and prospects. Getting your customers to know, like and trust you is one of the keys to growing and maintaining a successful business.

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