Marketing With a Sense of Humor |

Marketing With a Sense of Humor

May 18th, 2010

One of the most underutilized, but difficult thing to do is injecting humor into your marketing.

If you can do it correctly, you establish and immediate rapport with your prospects and customers. If you do it wrong or show poor taste, the exact opposite happens.

I recently came across a video I had to share with you that’s a prime example of injecting humor into your marketing. It’s a parody of Internet marketers Fran Kern and Andy Jenkins.

For those of you who don’t know, Kern and Jenkins are two of the giants in the IM world.

Kern is the creator of Mass Control, List Control, Info Millionaire, and he’s made hundreds of millions of dollars for himself and his clients on the Internet.

Jenkins was a founding partner of Stompernet, a multi-million dollar online company, who has branched out on his own with a successful product launch of his Video Boss course.

The video is hilariously funny and well-worth watching. I personally laughed until the tears were coming.

Warning: Some people may find this video offensive. If you are easily offended, please don’t watch. You’ve been warned.

For everyone else, enjoy the video and try to come up with ways to inject humor into your marketing efforts.