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Issue 11
Sunday August 14, 2011

Letter from the Editor

Welcome back to the latest issue of the Shoestring Entrepreneur Newsletter!.

In case you haven't heard the Brian and Lee Show will be taking hiatus for several months due to business opportunities in the works for Lee and myself. The show will return sometime in January.

As far as the Shoestring Entrepreneur is concerned, the newsletter will continue on with quality business and marketing articles and lessons.

In this week's newsletter, I'll share an article titled "The End of Marketing Confusion." The first of a three-part series on what it takes to be an effective marketer.

To your success,
Brian Carson

The End of Marketing Confusion Part 1

by Brian Carson

t’s time to end all the stress, anxiety, and confusion about marketing in general, and Internet Marketing in particular.

I hear it all the time: I don’t know where to start; I don’t know any of the tech stuff like building a website; I don’t know if my niche is profitable or not?

That’s all rubbish. They’re excuses brought on by a lack of focus.

I’ll cut to the chase. All you need to get started on the path to Internet Marketing prosperity is five things.

Five steps to put you on the road to business success. Five steps that are so simple and so well-known, you’ll probably say to yourself, “Brian, I’ve seen these before.”

Yes, you’ve seen them before, because they work. The five steps are timeless and if you haven’t made a dime online yet, perhaps you should listen to what I have to say.

Here are the Five Steps to (Internet) Marketing Success:

  1. Find a hungry market
  2. Find out what they want
  3. Give it to them
  4. Focused Implementation
  5. ?

The fifth one is a surprise will touch on soon.


Offline Marketing, aka Internet Marketing Consultancy, is a business model that has had a phenomenal growth rate in the last 4-5 years and shows no signs of slowing down.

There's lots of money to be made in offline marketing, unfortunately, most of the products sold on the Internet about this business model are low quality, give-me-your-money scams. Quality, in-the-trenches, solid information is hard to come by...until now.

The Offline Marketing Blueprint is an eight week, step-by-step system to get you up and running your own Internet Marketing Consultant business. The course was designed to get you up, running and on your way to a six-figure consulting business.

Discover how to start your own Offline Marketing/Consulting business and get on the road to a six-figure business! Click here.

That’s pretty much it. Sounds simple…and it is, all except principle four and five, which we’ll get into more in part two of this article. We humans have a tendency to over-complicate the simplistic.

Don’t just gloss over this. The most profound truths are filled with so much uncommon, common sense they tend to be ignored or pushed back in our subconscious.

Pick a market that has irrational, passionate people in it; do some market research and find out their problems, wants, and desires; give them the solutions with your products or as an affiliate; take continuous action implementing your marketing plan.

If you study the majority of major marketers on the Internet you’ll find they’ve built their businesses this way.

If you study the majority of major offline marketers you’ll find the same thing.


Because these five steps are the building blocks to a successful business. Follow them, really absorb them into your being, and watch your  profits soar.

In part two of this article, I’ll go into detail implementing four of the five steps and ending, once and for all, the dreaded marketing confusion. In part three of this series, the fifth and most important step, will be revealed.

Brian Carson

Brian Carson is the president and CEO of the Market Ownership Group. Before founding the Market Ownership Group, a marketing consulting/business coaching company, Brian owned three brick-and-mortar businesses that he ran profitably for over 15 years. Brian sold them off to focus all his attention to the formation of the Market Ownership Group, founded in 2008. Brian has created marketing strategies, done for you marketing materials and given advice in a diverse range of businesses, from restaurants to barber shops to online only businesses to small retail stores, and financial advisors. If you would like to grow your business to new levels of profit and growth, or if you need help starting a business from scratch, email the Market Ownership Group at


The Brian and Lee Show

On this week's episode of THE BRIAN AND LEE SHOW, our guest will be author and entrepreneur Wayne Breitbarth. Wayne is the author of the new book, “The Power Formula for LinkedIn Success”. He’s a Certified Public Accountant who received a BBA from the University of Wisconsin-Whitewater and an MBA from Marquette University. He is an owner of M&M Office Interiors in Pewaukee, Wisconsin.



Make money while you sleep... that's what all business owners desire.

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Using these seven principles will open up a new understanding of how the world works, and give a person the tools to take control of his or her own destiny.To learn what these principles are...Click Here.


Brian and Lee Resources

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