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Email Marketing Simplified

It’s getting harder and harder for email to get delivered to your prospects and customer lists, yet despite this, email marketing is still very effective if you know how to do it the right way.

The first principle of email marketing is don’t be boring. Dull and lifeless copy is the big killer of all email marketers. If you can’t write engaging emails, hire someone who can. It’s too important to be left to chance.

The second principle is don’t blast your list with offers and sales pitches every single day. The majority of your emails should be content with some links thrown in for good measure.

Give value. Give strong content in 85-90 percent of your emails. The other 10-15 percent will be sales pitches for your products or affiliate offers.

You need to develop a rapport with your prospects. You want them to get to know, like and trust you, and that only happens when you give them value first.

Many marketers go for the sale right away and that’s the biggest mistake one can make.

You don’t ask someone on your first date to get engaged, so why push for a sale on the first email to a prospect who’s just joined your list? You have to develop and cultivate a relationship first.

When you’ve done that, then and only then, can the sales process begin. People want to buy, but they don’t want to be sold to. Become their friend, trusted advisor, and guru, and watch the money flow into your business.

There are only three ways to make more money from email marketing:

  1. Get more people to subscribe to your list
  2. Get more people to open the emails you send them
  3. Get more people to click through to your sales messages

You accomplish the first by creating an opt-in page that converts. One of the many ways to increase opt-in rates is by offering something of value, like a report or video, for free in exchange for their contact information.

Handle number two with strong headlines that make people open.  Use techniques like curiosity, odd numbers, percentages, and negative subject lines in your headlines.

The third you achieve with link placement, video, and by creating compelling, interesting copy (content) in each email. You can do this through story telling, curiosity, and concise writing.

We will address these three points in greater detail in part two of this post.

The Market Ownership Group can set you up with an autoresponder and create a series of emails that are guaranteed to get open, read and clicked on. We also offer a customer loyalty email program. For more information, email us at bricar@marketownership.com

Categories: Internet Marketing |

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