Email Marketing Simplified Part 2

June 12th, 2009

In part one of our look at email marketing simplified, I pointed out there were only three ways to make more money from email marketing:

1. Get more people to subscribe to your list
2. Get more people to open the emails you send them
3. Get more people to click through to your sales messages

We already discussed ways to achieve the goals of numbers one and two. In part two, we will focus on getting more people to click through to your sales message.

The first and most important way to accomplish this is with compelling, interesting content (copy) that provides value in each email. You can achieve this through story telling, curiosity, and education.

Educate your prospects. Give them value. Make them look forward to getting your emails. Entertain them as well. It takes work, but if you know your market and can push your prospects hot buttons, you have a method for creating cash-on-demand in your business.

Another important aspect to getting prospects to get to your sales message is the structure of the email itself. Don’t make it a pitch fest. Give content. Create value.

I have to hammer this message home to you. If you take away nothing else from this, remember one thing, give value and you will be rewarded for it.

The email should be all content with strategic link placement, also known as link planting, interspersed throughout the copy.

Keep your writing short, concise and direct. In this over-communicated society attention spans are dwindling. You have about 10 seconds to capture someones interest. Keep messages brief.

The body of the email should be structured like this:

• Intro
• Link
• Body
• Link
• Close/P.S
• Link

The link could be to sell your own product, sell an affiliate product, or to offer your list a freebie. You want to place them after the opening, body, and the close.

You can also increase open rates by placing video pictures in your email. Graphics have been proven to increase open rates, but be careful using too much HTML in your emails. If you do, your email will be considered spam and filtered out.

Follow the AIDA method on your writing (attention, interest, desire, action) and you should see an improvement in your click through rates.

Here are the steps your business needs to take to make serious money from email marketing:

1. Create an Opt-in Page (Squeeze Page) that converts
2. Offer something of value to get prospects to sign up
3. Create strong headlines for all your email subject lines
4. Create compelling, interesting content that educates and entertains
5. Structure your email messages for readability (short and sweet)
6. Use the link placement strategy throughout your email
7. Consider using pictures in your email (watch your HTML)
8. Always strive to give the utmost in value

The Market Ownership Group can set you up with an autoresponder and create a series of emails that are guaranteed to get open, read and clicked on. We also offer a customer loyalty email program. For more information, email us at bricar@marketownership.com

Categories: Internet Marketing |