Branding Plan Models

December 14th, 2010

Image advertising is a waste of time and money for most small to medium sized business. Image advertising or branding, is effective if you have a marketing budget comparable to Coke or McDonalds. However, you can still build an effective brand without throwing down the drain. Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. (more…)

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Marketing Masters Series: Converting Leads Into Customers

December 3rd, 2010

This is the third video of a multi-part series on marketing called the Marketing Masters Series. In the series, we’ll look at the basics of emotional direct response marketing and how by mastering these basics, you can have a very successful business bringing in major money. In this video we’re going to look at the second key of marketing success –conversion . Enjoy the video. (more…)

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Your Marketing Funnel: Product Offerings For a Six Figure Busines

November 30th, 2010

Every marketer, even the most green, knows that building a list is one of the major keys for building a successful business. The reason for the list is clear: consistent contact with your list gets them to know, like, and trust you. Once they’re warm to you, they’ll buy your stuff. But often forgotten in this equation is having products to sell in the first place. (more…)

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Marketing Masters Series: Lead Generation

November 19th, 2010

This is the second video of a multi-part series on marketing called the Marketing Masters Series. In the series, we’ll look at the basics of emotional direct response marketing and how by mastering these basics, you can have a very successful business bringing in major money. In this video we’re going to look at the first key of marketing success – lead generation. Enjoy the video. (more…)

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Packaging Your Content For Maximum Value and Sales

November 2nd, 2010

Experienced information marketers know that creating the product is only half the process. Learning how to effectively package your content so that it is attractive to buyers is just as important as finding your niche. It doesn’t matter how good your product is if no one wants to buy it. The same pages of information can be packaged in many different ways. Look over the following options and determine which method would be right for your niche and their needs. (more…)

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