<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
		xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title> &#187; Marketing</title>
	<atom:link href="http://marketownership.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketownership.com</link>
	<description></description>
	<lastBuildDate>Thu, 22 Dec 2011 14:21:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
<image>
<link>http://marketownership.com</link>
<url>http://marketownership.com/wp-content/mbp-favicon/fav.gif</url>
<title></title>
</image>
	<copyright>2008-2009 </copyright>
	<managingEditor>bricar@marketownership.com (Brian Carson)</managingEditor>
	<webMaster>bricar@marketownership.com (Brian Carson)</webMaster>
	<category>Marketing Consultant</category>
	<ttl>1440</ttl>
	<image>
		<url>http://marketownership.com/wp-content/plugins/podpress/images/header3.jpg</url>
		<title></title>
		<link>http://marketownership.com</link>
		<width>144</width>
		<height>144</height>
	</image>
	<itunes:subtitle>The Market Ownership Podcast</itunes:subtitle>
	<itunes:summary>The Market Ownership Group is an independent consulting company focusing on E-commerce and Internet Marketing Strategies for small to medium-sized businesses. The Market Ownership System helps brings offline businesses online using proven, successful marketing strategies.</itunes:summary>
	<itunes:keywords>Marketing, Small Business Marketing, Marketing Consultant, Consulting, Internet Marketing Consultant, E-Commerce Consultant, Pennsylvania Marketing Consultant</itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
	</itunes:category>
	<itunes:category text="Business" />
	<itunes:author>Brian Carson</itunes:author>
	<itunes:owner>
		<itunes:name>Brian Carson</itunes:name>
		<itunes:email>bricar@marketownership.com</itunes:email>
	</itunes:owner>
	<itunes:block>no</itunes:block>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://marketownership.com/wp-content/plugins/podpress/images/header2.jpg" />
		<item>
		<title>The Importance of Systems in Your Business</title>
		<link>http://marketownership.com/the-importance-of-systems-in-your-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-importance-of-systems-in-your-business</link>
		<comments>http://marketownership.com/the-importance-of-systems-in-your-business/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 15:11:50 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=901</guid>
		<description><![CDATA[(This is a sample of the Rapid Business Development System ™ that&#8217;s featured in the Business Builder Blast Off coaching program. This post is part of the course which you&#8217;re getting to read here for free. If you want to check out the best business growth system on the Internet, check out the Business Builder [...]]]></description>
			<content:encoded><![CDATA[<p><em>(This is a sample of the <strong>Rapid Business Development System</strong> ™ that&#8217;s featured in the<strong> Business Builder Blast Off</strong> coaching program. This post is part of the course which you&#8217;re getting to read here for free. If you want to check out the best business growth system on the Internet, check out the <a href="http://marketownership.com/bizbuilder">Business Builder Blast Off</a> site.)</em>    Whether </p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fthe-importance-of-systems-in-your-business%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/the-importance-of-systems-in-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Business You&#8217;re Really In</title>
		<link>http://marketownership.com/the-business-youre-really-in/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-business-youre-really-in</link>
		<comments>http://marketownership.com/the-business-youre-really-in/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 12:20:22 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=891</guid>
		<description><![CDATA[(This is an excerpt from my soon-to-be-released book entitled, &#8216;Customers For Life.&#8217;) &#160; You’re NOT in the (Whatever  business you’re in) business… You’re in the MARKETING business. Read that sentence again… and again… and again. Digest it. Understand it. Internalize it. Make it an integral part of your business philosophy. Because unless and until you [...]]]></description>
			<content:encoded><![CDATA[<p><em>(This is an excerpt from my soon-to-be-released book entitled, &#8216;<strong>Customers For Life</strong>.&#8217;)</em>    &nbsp;
<p align="center"><strong>You’re NOT in the (Whatever  business you’re in) business…</strong></p>
<p align="center"><strong>You’re in the <em><span style="text-decoration: underline;">MARKETING</span> </em>business.</strong></p>
<p>  Read that sentence again… and again… and again. Digest it. Understand it. Internalize it. Make it an integral part of your business philosophy. Because unless and until you do, your business will be no better and no different than </p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fthe-business-youre-really-in%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/the-business-youre-really-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Most Effective Uses For Postcards in Your Marketing</title>
		<link>http://marketownership.com/postcard-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=postcard-marketing</link>
		<comments>http://marketownership.com/postcard-marketing/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 16:09:48 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=874</guid>
		<description><![CDATA[Marketing with postcards is an effective, creative, and strategic way to boost a business.  Because most businesses aren&#8217;t using direct mail properly, postcard marketing can be a cost effective way to gain a competitive advantage in your market. This is the reason why more and more businesses, big or small,]]></description>
			<content:encoded><![CDATA[<p>Marketing with postcards is an effective, creative, and strategic way to boost a business.  Because most businesses aren&#8217;t using direct mail properly, postcard marketing can be a cost effective way to gain a competitive advantage in your market. This is the reason why more and more businesses, big or small, </p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fpostcard-marketing%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/postcard-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 3 Biggest (Not So Secrets) of Business Success</title>
		<link>http://marketownership.com/the-3-biggest-not-so-secrets-of-business-success/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-3-biggest-not-so-secrets-of-business-success</link>
		<comments>http://marketownership.com/the-3-biggest-not-so-secrets-of-business-success/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 16:59:47 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Audio/Video]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=866</guid>
		<description><![CDATA[(Note: This video is part of the Business Builder Blast Off Coaching Program. For more info, go to the Biz Builder Site). There are three big principles you must absorb if you want to take your business to the next level. If you implement and master the three principles in this video, you&#8217;re business can&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><em>(Note: This video is part of the Business Builder Blast Off Coaching Program. For more info, go to the <a href="http://marketownership.com/bizbuilder/about/" target="_blank">Biz Builder Site</a>).</em>    There are three big principles you must absorb if you want to take your business to the next level.    If you implement and master the three principles in this video, you&#8217;re business can&#8217;t help but grow.    This video is taken </p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fthe-3-biggest-not-so-secrets-of-business-success%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/the-3-biggest-not-so-secrets-of-business-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://webinarmm.s3.amazonaws.com/Module2_MP4.mp4" length="25093559" type="video/mp4" />
	</item>
		<item>
		<title>How to Avoid the SOS Disease</title>
		<link>http://marketownership.com/how-to-avoid-sos-disease/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-avoid-sos-disease</link>
		<comments>http://marketownership.com/how-to-avoid-sos-disease/#comments</comments>
		<pubDate>Wed, 11 May 2011 14:16:16 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=812</guid>
		<description><![CDATA[An entrepreneur&#8217;s life can be a hectic one. Sometimes we get so lost in trying to build our business that we lose focus on the basic fundamentals. We go searching for the next big thing, the new shiny object that will propel our business forward with even]]></description>
			<content:encoded><![CDATA[<p>An entrepreneur&#8217;s life can be a hectic one.    Sometimes we get so lost in trying to build our business that we lose focus on the basic fundamentals. We go searching for the next big thing, the new shiny object that will propel our business forward with even </p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fhow-to-avoid-sos-disease%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/how-to-avoid-sos-disease/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Plan Models</title>
		<link>http://marketownership.com/branding-plan-models/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=branding-plan-models</link>
		<comments>http://marketownership.com/branding-plan-models/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 19:09:46 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=737</guid>
		<description><![CDATA[Image advertising is a waste of time and money for most small to medium sized business. Image advertising or branding, is effective if you have a marketing budget comparable to Coke or McDonalds. However, you can still build an effective brand without throwing down the drain. Branding is a product of intense planning and conceptualization. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg"><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="" width="300" height="75" /></a>Image advertising is a waste of time and money for most small to medium sized business. Image advertising or branding, is effective if you have a marketing budget comparable to Coke or McDonalds.    However, you can still build an effective brand without throwing down the drain.    Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there.</p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fbranding-plan-models%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/branding-plan-models/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Masters Series: Converting Leads Into Customers</title>
		<link>http://marketownership.com/marketing-masters-series-converting-leads-into-customers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-masters-series-converting-leads-into-customers</link>
		<comments>http://marketownership.com/marketing-masters-series-converting-leads-into-customers/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 19:35:31 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Tactics]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=723</guid>
		<description><![CDATA[This is the third video of a multi-part series on marketing called the Marketing Masters Series. In the series, we’ll look at the basics of emotional direct response marketing and how by mastering these basics, you can have a very successful business bringing in major money. In this video we’re going to look at the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg"><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="" width="300" height="75" /></a>This is the third video of a multi-part series on marketing called the  Marketing Masters Series.    In the series, we’ll look at the basics of  emotional direct response  marketing and how by mastering these basics,  you can have a very  successful business bringing in major money.    In  this video we’re going to look at the second key of marketing success –conversion .    Enjoy the video.</p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fmarketing-masters-series-converting-leads-into-customers%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/marketing-masters-series-converting-leads-into-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://marketownership.s3.amazonaws.com/mms3.flv" length="8606276" type="video/x-flv" />
	</item>
		<item>
		<title>Your Marketing Funnel: Product Offerings For a Six Figure Busines</title>
		<link>http://marketownership.com/your-marketing-funnel/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-marketing-funnel</link>
		<comments>http://marketownership.com/your-marketing-funnel/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 14:00:41 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=720</guid>
		<description><![CDATA[Every marketer, even the most green, knows that building a list is one of the major keys for building a successful business. The reason for the list is clear: consistent contact with your list gets them to know, like, and trust you. Once they&#8217;re warm to you, they&#8217;ll buy your stuff. But often forgotten in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg"><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="" width="300" height="75" /></a>Every marketer, even the most green, knows that building a list is one of the major keys for building a successful business.    The reason for the list is clear: consistent contact with your list gets them to know, like, and trust you. Once they&#8217;re warm to you, they&#8217;ll buy your stuff.    But often forgotten in this equation is having products to sell in the first place.</p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fyour-marketing-funnel%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/your-marketing-funnel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Masters Series: Lead Generation</title>
		<link>http://marketownership.com/marketing-masters-series-lead-generation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-masters-series-lead-generation</link>
		<comments>http://marketownership.com/marketing-masters-series-lead-generation/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 15:54:50 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=699</guid>
		<description><![CDATA[This is the second video of a multi-part series on marketing called the Marketing Masters Series. In the series, we&#8217;ll look at the basics of emotional direct response marketing and how by mastering these basics, you can have a very successful business bringing in major money. In this video we&#8217;re going to look at the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg"><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="" width="300" height="75" /></a>This is the second video of a multi-part series on marketing called the Marketing Masters Series.    In the series, we&#8217;ll look at the basics of emotional direct response  marketing and how by mastering these basics, you can have a very  successful business bringing in major money.    In this video we&#8217;re going to look at the first key of marketing success &#8211; lead generation.    Enjoy the video.</p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fmarketing-masters-series-lead-generation%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/marketing-masters-series-lead-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://marketownership.s3.amazonaws.com/mms2.flv" length="5002382" type="video/x-flv" />
	</item>
		<item>
		<title>Packaging Your Content For Maximum Value and Sales</title>
		<link>http://marketownership.com/packaging-your-content-for-maximum-value-and-sales/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=packaging-your-content-for-maximum-value-and-sales</link>
		<comments>http://marketownership.com/packaging-your-content-for-maximum-value-and-sales/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 18:45:01 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=691</guid>
		<description><![CDATA[Experienced information marketers know that creating the product is only half the process. Learning how to effectively package your content so that it is attractive to buyers is just as important as finding your niche. It doesn’t matter how good your product is if no one wants to buy it. The same pages of information [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg"><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="" width="300" height="75" /></a>Experienced information marketers know that creating the product is only half the process. Learning how to effectively package your content so that it is attractive to buyers is just as important as finding your niche.    It doesn’t matter how good your product is if no one wants to buy it. The same pages of information can be packaged in many different ways. Look over the following options and determine which method would be right for your niche and their needs.</p>

<p class="FacebookLikeButton"><fb:like href="http%3A%2F%2Fmarketownership.com%2Fpackaging-your-content-for-maximum-value-and-sales%2F" layout="standard" show_faces="true" width="450" action="like" colorscheme="light"></fb:like></p>
]]></content:encoded>
			<wfw:commentRss>http://marketownership.com/packaging-your-content-for-maximum-value-and-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Dynamic Page Served (once) in 1.076 seconds -->

