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	<title> &#187; Marketing</title>
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	<copyright>2008-2009 </copyright>
	<managingEditor>bricar@marketownership.com (Brian Carson)</managingEditor>
	<webMaster>bricar@marketownership.com (Brian Carson)</webMaster>
	<category>Marketing Consultant</category>
	<ttl>1440</ttl>
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		<title> &#187; Marketing</title>
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	<itunes:subtitle>The Market Ownership Podcast</itunes:subtitle>
	<itunes:summary>The Market Ownership Group is an independent consulting company focusing on E-commerce and Internet Marketing Strategies for small to medium-sized businesses. The Market Ownership System helps brings offline businesses online using proven, successful marketing strategies.</itunes:summary>
	<itunes:keywords>Marketing, Small Business Marketing, Marketing Consultant, Consulting, Internet Marketing Consultant, E-Commerce Consultant, Pennsylvania Marketing Consultant</itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:author>Brian Carson</itunes:author>
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		<itunes:name>Brian Carson</itunes:name>
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		<title>Free Gift For VIP Members</title>
		<link>http://marketownership.com/free-gift-for-vip-members/</link>
		<comments>http://marketownership.com/free-gift-for-vip-members/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 13:00:10 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		I didn&#8217;t have time to create a video today, but I have a great free gift for all the VIP members.    This gift is even better if you&#8217;re a beginner to marketing of any sort.    It&#8217;s a gift that could make you a lot of money in the future.
		
					 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg"><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="" width="300" height="75" /></a>I didn&#8217;t have time to create a video today, but I have a great free gift for all the VIP members.    This gift is even better if you&#8217;re a beginner to marketing of any sort.    It&#8217;s a gift that could make you a lot of money in the future.</p>
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		<title>Marketing With a Sense of Humor</title>
		<link>http://marketownership.com/marketing-with-a-sense-of-humor/</link>
		<comments>http://marketownership.com/marketing-with-a-sense-of-humor/#comments</comments>
		<pubDate>Tue, 18 May 2010 16:20:29 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=510</guid>
		<description><![CDATA[One of the most underutilized, but difficult thing to do is injecting humor into your marketing.    If you can do it correctly, you establish and immediate rapport with your prospects and customers. If you do it wrong or show poor taste, the exact opposite happens.   
]]></description>
			<content:encoded><![CDATA[<p>One of the most underutilized, but difficult thing to do is injecting humor into your marketing.    If you can do it correctly, you establish and immediate rapport with your prospects and customers. If you do it wrong or show poor taste, the exact opposite happens.   </p>
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		<title>The Five Rules of Lead Generation</title>
		<link>http://marketownership.com/the-five-rules-of-lead-generation/</link>
		<comments>http://marketownership.com/the-five-rules-of-lead-generation/#comments</comments>
		<pubDate>Tue, 11 May 2010 15:31:13 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=503</guid>
		<description><![CDATA[Lead generation is one of the most important skills to master in your business.    Without new leads coming in on a regular basis, a business can stagnate and die. While you must maintain a solid relationship with your existing customers so they don&#8217;t leave you, ignoring effective ways to generate new leads [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg"><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="" width="300" height="75" /></a>Lead generation is one of the most important skills to master in your business.    Without new leads coming in on a regular basis, a business can stagnate and die. While you must maintain a solid relationship with your existing customers so they don&#8217;t leave you, ignoring effective ways to generate new leads can be just as fatal.    There are five rules to follow when it comes to lead generation and because I&#8217;m so nice, I&#8217;ll spell them out for you right here, right now.</p>
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		<title>A Fine Example of Creative Marketing</title>
		<link>http://marketownership.com/creative-marketing/</link>
		<comments>http://marketownership.com/creative-marketing/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 01:52:51 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=435</guid>
		<description><![CDATA[I recently read an article in the Boston Globe online that was a perfect example of creative marketing in action.    Jerry Remy, former Boston Red Sox second baseman and current Red Sox announcer, is opening a restaurant near Fenway Park called Jerry Remy&#8217;s Sports Bar &#38; Grill. 
]]></description>
			<content:encoded><![CDATA[<p>I recently read an article in the Boston Globe online that was a perfect example of creative marketing in action.    Jerry Remy, former Boston Red Sox second baseman and current Red Sox announcer, is opening a restaurant near Fenway Park called Jerry Remy&#8217;s Sports Bar &amp; Grill. </p>
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		<title>How to Pick the Perfect USP For Your Business</title>
		<link>http://marketownership.com/how-to-pick-the-perfect-usp-for-your-business/</link>
		<comments>http://marketownership.com/how-to-pick-the-perfect-usp-for-your-business/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 21:10:32 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=327</guid>
		<description><![CDATA[What can you do to set yourself above your competition? How can stand out in a crowded marketplace?    Develop an outstanding USP for your business.    What’s a USP?
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-354" title="vip" src="http://marketownership.com/wp-content/uploads/2009/10/vip.jpg" alt="vip" />What can you do to set yourself above your competition? How can stand out in a crowded marketplace?    Develop an outstanding USP for your business.    What’s a USP?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The End of Marketing Confusion</title>
		<link>http://marketownership.com/the-end-of-marketing-confusion/</link>
		<comments>http://marketownership.com/the-end-of-marketing-confusion/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 20:29:51 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=235</guid>
		<description><![CDATA[It&#8217;s time to end all the stress, anxiety, and confusion about marketing in general, and Internet Marketing in particular.    I hear it all the time: I don&#8217;t know where to start; I don&#8217;t know any of the tech stuff like building a website; I don&#8217;t know if 
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s time to end all the stress, anxiety, and confusion about marketing in general, and Internet Marketing in particular.    I hear it all the time: I don&#8217;t know where to start; I don&#8217;t know any of the tech stuff like building a website; I don&#8217;t know if </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Magic of Reciprocity</title>
		<link>http://marketownership.com/the-magic-of-reciprocity/</link>
		<comments>http://marketownership.com/the-magic-of-reciprocity/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 20:32:24 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=230</guid>
		<description><![CDATA[Everyone who studies persuasion and various forms of marketing knows of the Law of Reciprocity.    The Law of Reciprocity, in its most basic form, states: If you give or do something for someone they will respond in kind.    In ethics and religion this law 
]]></description>
			<content:encoded><![CDATA[<p>Everyone who studies persuasion and various forms of marketing knows of the Law of Reciprocity.    The Law of Reciprocity, in its most basic form, states: If you give or do something for someone they will respond in kind.    In ethics and religion this law </p>
]]></content:encoded>
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		<title>The Lifestyle Success Formula</title>
		<link>http://marketownership.com/the-lifestyle-success-formula/</link>
		<comments>http://marketownership.com/the-lifestyle-success-formula/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 22:16:23 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mindset]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=217</guid>
		<description><![CDATA[This is the third in a three-part series focusing on the ultimate formula for success &#8211; in business and in accomplishing all your lifestyle goals.    In part one you were introduced to the two formulas that comprise business and goal setting success. In part two we  looked 
]]></description>
			<content:encoded><![CDATA[<p>This is the third in a three-part series focusing on the ultimate formula for success &#8211; in business and in accomplishing all your lifestyle goals.    In part one you were introduced to the two formulas that comprise business and goal setting success. In part two we  looked </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Business Success Formula</title>
		<link>http://marketownership.com/the-business-success-formula/</link>
		<comments>http://marketownership.com/the-business-success-formula/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 03:45:19 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mindset]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=208</guid>
		<description><![CDATA[This is the second in a three-part series focusing on the ultimate formula for success &#8211; in business and in accomplishing all your lifestyle goals.    In part one you were introduced to the two formulas that comprise business and goal setting success. In part two we will 
]]></description>
			<content:encoded><![CDATA[<p>This is the second in a three-part series focusing on the ultimate formula for success &#8211; in business and in accomplishing all your lifestyle goals.    In part one you were introduced to the two formulas that comprise business and goal setting success. In part two we will </p>
]]></content:encoded>
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		<title>The Ultimate Success Formulas</title>
		<link>http://marketownership.com/the-ultimate-success-formulas/</link>
		<comments>http://marketownership.com/the-ultimate-success-formulas/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 01:38:07 +0000</pubDate>
		<dc:creator>Brian Carson</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mindset]]></category>

		<guid isPermaLink="false">http://marketownership.com/?p=203</guid>
		<description><![CDATA[This is the first in a three-part series focusing on the ultimate formula for success &#8211; in business and in accomplishing all your lifestyle goals.    In part one you will be introduced to the two formulas that comprise business and goal setting success. In parts two and 
]]></description>
			<content:encoded><![CDATA[<p>This is the first in a three-part series focusing on the ultimate formula for success &#8211; in business and in accomplishing all your lifestyle goals.    In part one you will be introduced to the two formulas that comprise business and goal setting success. In parts two and </p>
]]></content:encoded>
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