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Backlink Basics

Search engine optimization depends on quality backlinks.

Backlinks are links that are available on another website and they point to your page, which means  you have very low control on them. When it comes to backlink building, many web developers prefer to go into negotiations with other sites and cover all aspects conveniently for both parties.

Backlink building starts with website design and the creation of valuable content that attracts people by its practical impact; you have to make people link to your web page because you provide quality for Internet searchers. The most valuable backlinks come from pages that have  similar content or topics as yours.

The ideal ones include anchor text with your keywords. This is the natural way to backlink building, but there are other methods to improve the number of backlinks as well.

Getting listed in directories, posting on blogs, forums and submitting articles to article directories are among the most common and popular ways of backlink building. The need for backlinks has grown to such an extent that some web developers use inter-linking, creating more websites and linking one to the other.

Link farms are a direct consequence of such backlink building strategies. Such practices are considered unacceptable for backlink building and you’d better avoid them if you want to rank high in the search engines.

Try to identify the places that provide the highest backlink quality before you start backlink building. You can use a number of tools for the purpose. The websites you find with such programs are in need of content, and in return, they provide what you need: backlinks.

The main purpose of this backlinking strategy is the increase of relevant traffic and sales. You win much if you know how to take advantage of such opportunities.

Yahoo and DMOZ are directories you want to get listed in. The main advantage here is not just getting good backlinks only, but the possibility of reaching potential web visitors through a higher search engine visibility. It takes time to get listed in these directories, particularly when you select certain competitive categories. You can move a lot faster with social networks posts, blogs, forums and article directories.

Search engines index blogs and forums really well, and you have a lot of advantages with them. Make sure you respect the forum policy so that you don’t have your posts deleted. Moreover, links are only allowed in posts after being checked for relevancy.

In the end a successful backlinking strategy comes down to creating quality, relevant content, being patient, and allowing the search engines to do their magic.

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