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Lessons From Advertising Legend David Ogilvy

Here is a short video from advertising and marketing legend David Ogilvy. Ogilvy was head of the giant ad agency, Ogilvy and Mather, and a proponent of bringing direct marketing methods to the world of big brand advertising. In the video below, Ogilvy gives (more…)

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The Five Rules of Lead Generation

Lead generation is one of the most important skills to master in your business. Without new leads coming in on a regular basis, a business can stagnate and die. While you must maintain a solid relationship with your existing customers so they don’t leave you, ignoring effective ways to generate new leads can be just as fatal. There are five rules to follow when it comes to lead generation and because I’m so nice, I’ll spell them out for you right here, right now. (more…)

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Market Ownership Podcast: 12-Step Sales Letter Process

Welcome to the first Market Ownership Podcast. I don’t know if I’ll make this a regular feature or not. I’m just trying it out to see the feedback I get. Right now, the podcast is free for everyone. In the future, I’ll probably make it part of (more…)

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Local SEO Marketing Checklist

This checklist is for offline business owners who want to do local SEO marketing for their business or for marketing consultants who want to add done-for-you SEO services for their clients. Local marketing, sometimes referred to on the web as Offline Gold, is growing at a rapid rate. Whether you’re a business owner or an Internet marketing consultant looking to sell your services to offline businesses, this local SEO marketing checklist will do wonders for you. Search Engine Optimization is a major component to an online business. And while many find SEO to be extremely boring or difficult, it’s actually not as complicated as it appears. Use the checklist below to help with your SEO and search engine marketing efforts: (more…)

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