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The Current IM Trend: Back to Digital

If you happen to follow closely the so-called Internet Marketing gurus, you might have noticed a  trend emerge in the first quarter of 2010. This trend has been around, but is getting a new spin put on it Many of the top marketers in (more…)

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Article Marketing Checklist

Article marketing has been around since the early days of Internet marketing and will be around for many more years to come. Why? Because the Internet is a content driven mechanism. Even with the rise of video to the mix, text will always be a major part of websites and the World Wide Web. Many marketers feel that article marketing reached its zenith and burnt out like a shooting star years ago. Nothing could be further from the truth. Article marketing is an effective communication and lead generation tool – provided you use it correctly. The following checklist will help you do just that. (more…)

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A Fine Example of Creative Marketing

I recently read an article in the Boston Globe online that was a perfect example of creative marketing in action. Jerry Remy, former Boston Red Sox second baseman and current Red Sox announcer, is opening a restaurant near Fenway Park called Jerry Remy’s Sports Bar & Grill. (more…)

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Video Marketing Checklist

This checklist will help you exploit and use social media, through the use of video marketing, to drive leads and prospects to your website or landing page. Social media, and in particular video marketing, has exploded in the last year or so with the rise of Facebook, Twitter, and YouTube to name but a few. There’s a right way and a wrong way to explore and use social media in your marketing endeavors. This checklist will put you on the right track. Here is your video marketing checklist: (more…)

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