I stumbled across a perfect example of integration marketing in action I wanted to share with you. I was in my local grocery store when I happened to glance at a box of Little Debbie lunch cakes. Lo and behold, integration marketing was at work. (more…)
One of the major mistakes many business owners make is not putting enough due diligence into market research.
Solid market research can do wonders for your business. Knowing your markets needs, wants, frustrations and desires can put you way ahead of the competition – even if your just starting out.
Unfortunately, market research isn’t one of the glamorous aspects (more…)
Here’s a little video I did on the benefits of adding a continuity program to your business. No matter if you do your business online or off, continuity should be a must for your business. This is the first part of an ongoing series. (more…)