March 31st, 2009
Testimonials, also known as social proof, are one of the most powerful sales tools in your marketing arsenal.
Testimonials from your clients and customers provide proof of your claims and position you as the #1 choice in your market.
The most potent form of testimonials are not ones that talk about how great you and your products are. Strong (more…)
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March 24th, 2009
There are four levels to a sound marketing strategy. Read about them below.
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March 17th, 2009
Image advertising is as worthless as tits on a boar hog.
Sorry about that. I learned that off-color remark from an old Arkansas friend and it kind of stuck with me. I wanted to hammer home the point that image advertising sucks and I found the best approach is to shock your senses.
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March 13th, 2009
There are five things that every marketing campaign needs to have in place for it to be successful.
The five elements are synergistic, with each needing the other to create the proper ingredients for a solid marketing philosophy.
If you break down the most successful marketing campaigns you’ll find these five elements in place. Let’s take a look at each and then explain their significance one by one.
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March 10th, 2009
Marketing is a skill and like any skill, in order to become an expert you must start and master the fundamentals. Get the basics down and you’ll never worry about recessions or dips in your business.
The purpose of this series is to teach the fundamentals of marketing. So whether you’re an absolute beginner or an experienced marketer, there is something for everyone. The newbie will have a huge head start compared to what others had to learn through trial and error. For the advanced marketer, it never hurts to review the basics.
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