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Marketing 101: Testimonials

vipTestimonials, also known as social proof, are one of the most powerful sales tools in your marketing arsenal.

Testimonials from your clients and customers provide proof of your claims and position you as the #1 choice in your market.

The most potent form of testimonials are not ones that talk about how great you and your products are. Strong (more…)

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Marketing 101: The Four Levels of Marketing Strategy

vipThere are four levels to a sound marketing strategy. Read about them below.

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Marketing 101: If You Can’t Track It, It’s Not Marketing

vipImage advertising is as worthless as tits on a boar hog.

Sorry about that. I learned that off-color remark from an old Arkansas friend and it kind of stuck with me. I wanted to hammer home the point that image advertising sucks and I found the best approach is to shock your senses.

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Marketing 101: The Five Elements Every Marketing Campaign Needs

vipThere are five things that every marketing campaign needs to have in place for it to be successful.

The five elements are synergistic, with each needing the other to create the proper ingredients for a solid marketing philosophy.

If you break down the most successful marketing campaigns you’ll find these five elements in place. Let’s take a look at each and then explain their significance one by one.

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Marketing 101: The Definition of Marketing

vipMarketing is a skill and like any skill, in order to become an expert you must start and master the fundamentals. Get the basics down and you’ll never worry about recessions or dips in your business.

 

The purpose of this series is to teach the fundamentals of marketing. So whether you’re an absolute beginner or an experienced marketer, there is something for everyone. The newbie will have a huge head start compared to what others had to learn through trial and error. For the advanced marketer, it never hurts to review the basics.

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